Project: NPA Vancouver logo + special events logo
Brief: To create a logo refresh for the NPA Civic party. To have a friendly, accessible and inclusive presence for citizens to rally around.
Rationale: The NPA needed a refresh as they looked to reinvent themselves as an official civic political party. I choose to combine the original logo colours of blue and red to signify unity, and further reinforced this notion by selecting a circular logo. A custom type treatment was created and used as a breakout element to suggest forward thinking.
" Gone is the old blue and red logo. In its place is a geometric image in purple and white - a design meant to cut across cultures and evoke an organization that is more youthful, dynamic and modern."
- Vancouver Sun, June 17th