The creation of a best-of-breed, industry standard, native iOS app to service the Horse Racing industry.
HI FIDELITY MOCKUPS
USER INTERACTION FOR COLLAPSED VIDEO
USER INTERACTION FOR ADVANCED DATA
APP STORE ASSETS
APP STORE PREVIEW VIDEO
Project Title: BetAmerica App
Project Objectives: To create a best-of-breed, industry standard, native iOS app to service the increasing migration of customers to mobile devices. The app had to provide an easy to use, non-intimidating, environment while offering a depth of detail, data and statistics to promote and create informed players.
Key Audience: Casual and seasoned gamers who are looking for an iOS app that meets their needs first.
Design Solution(s): Built from the ground up, the app mirrored, yet streamlined, the users’ experience when compared to the desktop solution. Clean, easy to access menus, drill-downs for more details, expandable blinds for nesting additional content, along with other functionalities were employed to ensure the user was presented with a clear hierarchy of actionable information at the surface level. Maintaining design cues for the desktop client along with specific expected user functions, the design solution is intended to create a seamless user experience while optimizing the UX flow to remain frictionless with clear user paths on mobile devices.