Project Title:
BetAmerica Iconography

Project Objectives:
To create a custom icon set for use across all media including online, print collateral, email and trade show materials.

Key Audience:
Online and land-based horse racing and gaming customers. Customers who were looking for an alternative to the big three operators in the industry.

Design Solution(s):
I conceptualized and designed this family of icons for exclusive use with the BetAmerica materials where they serve as supportive brand elements, simple identifiers and a visual aid for a variety of products and services when combined with relevant content. I wanted to design a visual language to help customers easily and readily comprehend, track and find content of specific interest to them.
The solution was to employ simple mono-weight line work to illustrate each piece with just enough detail to make each unique, yet maintain it’s integrity when reduced to a smaller size. Adding detail like the broken line work helped create additional unity and personality. The simplicity of the set could then be easily replicated and built upon as needed.
Back to Top