Project Title: Fox Petroleum collateral materials and media kit

Project Objectives: To create an attention grabbing, visually impactful and stylish media package to create a buzz around a new investment opportunity. The package needed to help visually define this new opportunity’s brand proposition while creating a cohesive look and feel that is easily adapted across all media, which included a Formula 3 racing car wrap.

Key Audience: Investors and investment companies interested in new opportunities within the junior oil and gas industry in Alaska.

Design Solution(s): As a team, we created the logo and initial booklet, but I also was tasked with creating a sleek package of materials to be mailed out to interested parties. The package needed to contain the booklet, letterhead, a new corporate fact-sheet and business cards initially, but have the capacity to carry additional collateral as needed. Given the potential that investors would receive a multitude of packages, we needed this package to stand out and have a visual appeal not normally seen in investment materials. We decided that an oversized and non-standard format for the booklet, presentation folder and envelope was the right direction to go for the greatest impact. The end result was a sleek, polished and professional system that was striking to the eye and in line with what piques the interest of investors. In the printing process, we leveraged a variety of techniques to support the creative such as: metallic inks, embossing, and spot varnishes.
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