Project: BetAmerica Identity
Brief: To create a logo for an online company focused on legalized horseracing
Rationale: Create a simple, yet elegant and unique, logotype to represent a company whose industry, the sport of kings, is steeped in history. Using the New Aster as the basis, I tweaked and modified the font while adding the star element to create a new and unique logotype. As America is the biggest segment of the company's market, the colours were selected based on the American flag.